By Danette Alexandra Malcolm
You are excited about your new venture, and fully aware that it will take dedication to learning, some trial and error and improving on your execution skills to get your business established and making money. You are committed to the journey.
The person in your life however, doesn’t “get” it.
His patience and understanding of the process is not the same as yours. He is doubtful and has become impatient.
He thinks you are wasting your time, and you don’t know what you’re doing.
He tells you this because he loves you and wants what’s best for you.
One challenge for us as women when starting our business is the challenge of explaining what we are doing to the significant people in our lives and in a way that gets them to support us.
Perhaps, the answer is not so much in convincing with words and an outline of our strategy, (as I am sure you’ve done) as much as it is to convince with results.
By results I mean INCOME. To borrow from the movie Jerry McGuire we’ve got to
Show them the money!
Here are three-steps to do just that:
Step 1: Adjust your communication
As an entrepreneur you are different from most people. You think differently so you act differently. Your capacity for risk taking is larger than the average person who values the “security” of a job, over the freedom that YOU seek. If you are not speaking to another entrepreneur, it’s important to enter the conversation, knowing that their emotional capacity to “get” your decision to be free to create and serve who you’re here to impact, will not be the same as yours. Learn to tailor what you say to their ability to process and understand. Then get with other entrepreneurs on the same path as you and support one another on your journey.
Step 2: Focus on Results.
Start by writing down the answers to the following questions
- What is my income goal this week? Write it down!
- How many clients or customers will I need to enroll to meet that goal? Write it down!
- How many people do I need to talk to everyday this week to enroll that number? Write it down!
Step 3: Commit to Sizzling Action
Sizzling action is the action you take that gets results. When you bounce in your chair as you work because you are cutting through your resistance and fear. When you take sizzling action it gets easier and easier as you talk to more and more people. Commit fiercely to completing your number everyday until you hit your goal.
Get out there and make it happen, because when you do you are proud to announce your income results to your special person, but more importantly you are proud of your Sizzling Self at the end of the day!